Drinking is central to Japanese social life. The office worker who is formal and reserved during the day becomes warm, open, and honest after a few drinks at the izakaya. This transformation is not just tolerated — it is expected. Understanding drinking culture is understanding how Japanese people actually connect with each other.

Types of Drinking Establishments

Izakaya (居酒屋) — The Essential Experience

What: A casual Japanese pub-restaurant. The default after-work destination for most Japanese people. Atmosphere: Lively, noisy, social. The exact opposite of the quiet daytime. Price: ¥2,000-4,000 per person (food + drinks)

How it works:

  1. Enter and say how many people (hitori = 1, futari = 2)
  2. Seated at a table or counter
  3. Otoshi (お通し): A small appetizer automatically served (¥300-500 cover charge). This is not optional — it is the table charge
  4. Order drinks first — “Toriaezu biiru!” (とりあえずビール! — “Beer first!” — the universal opening line)
  5. Order food gradually throughout the evening. Dishes are shared
  6. Order more drinks as you go
  7. Ask for the check: “Okaikei onegai shimasu”

Best chains for tourists:

Tachinomi (立ち飲み) — Standing Bars

What: Stand-up drinking bars. No seats — everyone stands at the counter or high tables. Price: ¥1,000-2,000 per person. The cheapest drinking option. Where: Under train tracks (Yurakucho, Shinbashi), in shopping streets, near stations Why go: Incredibly cheap (beer from ¥200, snacks from ¥100), social (easy to talk to strangers), and authentically Japanese

Best areas:

Yokocho (横丁) — Alley Bars

What: Narrow alleys packed with tiny bars, each seating 6-10 people. Atmosphere: Intimate, smoky (sometimes), nostalgic. Each bar has its own personality.

Famous yokocho:

Snack Bar (スナック)

What: Small bars with a mama-san (female owner) who serves drinks, sings karaoke, and makes conversation. A uniquely Japanese social institution, especially in rural areas. Price: ¥3,000-5,000 (set charge + drinks) Note: Mostly Japanese-language only. Welcoming but can be awkward without Japanese ability. Best experienced with a Japanese friend.

Bars (バー)

What: Western-style cocktail bars and whisky bars. Price: ¥1,000-3,000 per drink Famous: Hotel bars (Park Hyatt “New York Bar” from Lost in Translation), Ginza cocktail bars, Shibuya/Shinjuku bar districts

Craft Beer Bars

See our dedicated Japanese Beer guide.

The Nomikai (飲み会) — Group Drinking

What It Is

An organized group drinking event — usually with colleagues, classmates, or friends. The nomikai is where real bonding happens in Japan.

Nomihodai (飲み放題) — All-You-Can-Drink

Most izakaya offer nomihodai plans:

Nomikai Rules

  1. The first drink is beer — Always. Order whatever you want after
  2. Wait for kanpai — Do not drink before the group toast
  3. Pour for others — Never pour your own drink in a group
  4. The most junior person sits nearest the door and pours drinks
  5. “Ikki! Ikki!” — If someone chants this, they want you to chug. You can decline (and should if you want to)
  6. Nomunication — A portmanteau of “nomu” (drink) and “communication.” This is the concept that drinking together builds relationships. Your boss, who is formal all day, may become your drinking buddy at night

Drinking Etiquette

Universal Rules

What NOT to Do

Non-Drinkers

If you don’t drink alcohol:

What to Eat While Drinking

See our dedicated Otsumami guide for the complete list, but the essential izakaya order:

First round (with beer):

Second round (with sake/shochu):

Late round (getting full):

After Drinking

The Last Train Problem

Most trains stop between 23:30-00:30. Missing the last train is a rite of passage in Japan.

Options if you miss it:

Hangover Solutions (二日酔い対策)

Japanese convenience stores sell everything you need:

Budget Drinking Guide

OptionCost/EveningExperience
Convenience store + park¥500-1,000Buy cans, drink at a park or riverbank. Very common in Japan
Tachinomi¥1,000-2,000Standing bar, cheap snacks
Chain izakaya (Torikizoku)¥2,000-3,000All items ¥350, good quality
Nomihodai at izakaya¥2,500-4,000All-you-can-drink + food
Independent izakaya¥3,000-5,000Best food and atmosphere
Golden Gai / Yokocho¥2,000-4,000Unique atmosphere, cover charge
Hotel bar¥5,000-10,000Views, cocktails, luxury